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Shay Nowick from Under The Radar Blog posts his favorite do’s and don’ts when pitching your startup from Forbes.com articles in, “The Jack LaLanne Guide to Talking About Your Startup.”

DONT’S:

• “All business ideas have inherent risks. Don’t ignore them and don’t pretend they aren’t there… Instead, identify the risks and explain how you plan to deal with them, and perhaps even turn them to your advantage some day.”
• “Make sure your story tracks the market and the numbers you present; investors don’t want to work with a management team that doesn’t have a firm grip on reality.”
• “Don’t spend your entire presentation explaining every esoteric detail of your software. Each feature you share should serve to demonstrate–clearly and quickly–the company’s money-making potential.”
  

DO’S:

• Focus hard on your company’s core value proposition. Your presentation needs a clear, consistent theme. If you don’t know it, the audience won’t either
• Focus on the overall market and your company’s prospects within it.
• Always, always prepare. Never wing it. (Trust me on this one).

  Bonus: “I’ve found that when speakers talk about what they know, it’s arrogant. When they talk about what they’ve learned, it’s humble and a format of great storytelling.” - Roy Spence, founder and president of GSD&M advertising, part of Omnicom Group.

via UnderTheRadarBlog

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