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photo by Stuck in Customs

This is quite the good idea. Advertising on boarding passes and printed e-ticket vouchers.

Advertising will soon appear on airline boarding passes that passengers who have booked online print out at home. They will fill the white spaces often left on these documents which, after all, are at hand for much of the journey.

Ads will be targeted to the destination of the traveler along with “other characteristics”. By that I assume those who have ordered vegetarian meals could get vouchers for relevant restaurants and products and those in first class probably won’t get a Burger King coupon.

via BizReport

Here’s an idea. Targeted contextual overlays on the inflight movies.

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