Ping this
photo by Delta Niner
Indeed, one of the more impressive achievements of Obama’s organization is the way it churns out video after video–more than 1,165 posted and 14.8 million views on YouTube alone. Much of that is the work of Obama’s director of field video production, 32-year-old Arun Chaudhary. Obama’s YouTube guru shared some of his insights at an event Wednesday sponsored by frog design, the NYU’s Tisch Interactive Telecommunications Program and Fast Company.
Obama’s biggest advantage, Chaudhary said, was that his organization took video seriously from the start. The campaign has 50 staffers shooting, editing and posting video, most of it for online. Where Clinton would have just one staffer videotaping an event in Iowa, Obama often had five to provide multiple camera angles. They posted new video constantly, and quickly — 19 minutes from shoot to post, in one case. And they’d ping community voters via email to alert them to new video.
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Ping this
I’m surprised it has taken them this long. My guess is they were waiting for more video content to be re-encoded at higher quality.
Photo by hessiebell
Today, TiVo started rolling out software upgrades to put YouTube video on TiVo Series3 and HD boxes. This takes away a slight advantage from AppleTV (AAPL), which already lets you do this (but doesn’t let you record TV and skip commercials).
There’s no direct cash payment here, but there is a marketing component to the deal, meaning YouTube will promote TiVo service, including a TiVo channel and promotion on the YouTube homepage. A YouTube spokesperson confirmed that TiVo “will receive promotional impressions on YouTube,” but said details had yet to be worked out.
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