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photo by Zombie37
OK, not exactly.. But according to AdAge you can make, “50 cents to $2.50 per minute of your attention while you fill out surveys, in the form of “gift cards, charitable donations and opportunities to view survey results as rewards.”
The online survey companies need to get beyond work at home mentality when targeting niche consumers on social networks. Pay us CASH. I made 175 dollars in an hour back in the late 90’s looking at monitors from different viewing angles. Good work if you can get it.
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The financial downturn is accelerating business interest in social media.
The global recession is turning out to be a global catalyst for accelerating changes in technology, marketing and advertising. Social media will be one of the beneficiaries of this change along with metered access to multi-tenant cloud environments like SaaS / PaaS / HaaS.
Word of mouth marketing (WOMM) works by leveraging blogs, online video, social networking, micro blogging and social bookmarking, aka social media. Social media happens to be dirt cheap when compared to traditional and mainstream advertising and PR campaigns.
Facebook is where the cool kids are today and by the looks of things that’s where many companies are also trying to maximize their ad dollars.
eMarketer today came out with the report, Retailers Get Social with Facebook
Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici. Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube.
Here are 7 facebook applications for the enterprise.
- Worklight creates an intranet within facebook allowing members to publish and share news within groups.
- Faceforce is CRM for facebook.
- Convio brings online fundraising, email Marketing, advocacy, event fundraising to facebook.
- Buxfer allows for payment facilitation and money management within facebook.
- Alfresco Facebook Platform makes the Alfresco CMS all facebooky.
- Filefactory lets you share files at work on Facebook Fridays.
- Zoho Office enables office document management in facebook.
I’m curious to see what will happen with LinkedIn apps now. With 70% of businesses allowing social media in the enterprise, I believe we’ve reached a tipping point.
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Chris Brogan has some great tips on how brands and marketers can use social media tools and communities.
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. Note: I mix PR and Marketing. They should get back together again.
My favorites in Brogan’s list are..
Add social bookmark links to your most important web pages and/or blog posts to improve sharing.
Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit
Build blogs and teach conversational marketing and business relationship building techniques
For every video project purchased, ensure there’s an embeddable web version for improved sharing.
Remember that the people on social networks are all people, have likely been there a while, might know each other, and know that you’re new. Tread gently into new territories. Don’t NOT go. Just go gently.
People power social media. Learn to believe in the value of people. Sounds hippie, but it’s the key.
I might be talking about some of this at Barcamp Malaysia if I can manage my way in. I just checked and it seems to be sold out.
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