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photo by miskan
According to Nicholas Guan, an OgilvyOne social media researcher, the best social network reach Asians is not always Facebook but on alternative social networks. Does that mean you should advertise on Friendster instead of Facebook if you are selling electric scooters in Malaysia? Of course not because online marketing often about targeting influencers much of whom I suspect are on Facebook. If you are targeting a mass audience your ad dollar might not always be best spent on a social network anyways. Interesting research though.
via PaidContent
Popularity: 63% [?]
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Anyone received a job offer initiated through facebook, LinkedIn or others? As we all know the best way to get a job or a client is by referral from a friend or associate within. Social networking is just another form of communication although it certainly helps keep you in the thoughts of others when an opportunity comes up. People looking for jobs still use job search sites but they also increasingly put the word out on their social nets that they are available - or that a friend of theirs is looking.
Social Networking is growing, but use of Job Search Engines, isn’t - and therefore, people are finding, more and more, jobs using their network of friends, and often, bypassing traditional job search engines, as they don’t offer the richness of experience that a social network comprising of friends, has.
via Webmetricsguru
Popularity: 20% [?]
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I’ve made an account on most of the social networks however I’m not on hi5. My 4 year old is already fan of the other hi5. My theory is that whenever the adults show up, the cool kids move on to the next party. Maybe the hi5 keg was just tapped?
Facebook and MySpace get most of the press, but another social network out there is growing much faster than either: hi5. The social network is the world’s fastest growing among the top-10 networks in that category, according to June data from analytics firm comScore.
Hi5 grew 79 percent in the first half of 2008 — twice as fast as any of the other top social networks. The site’s unique visitors grew from 31.4 million in December 2007 to 56.4 million in June 2008. Interestingly, hi5, which is headquartered in San Francisco, Calif., says that over 80 percent of its users are outside of the U.S.
via VentureBeat
Popularity: 12% [?]
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Photo by Vanderlin
Head over to new.facebook.com to see the changes.
via Mashable & ReadWriteWeb
Popularity: 10% [?]
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Funny video, “Social Networking Wars” @ Current TV
via Social Media
Popularity: 9% [?]
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What’s the difference between this and club cards you use at the supermarket?
Researchers at software vendor CA have discovered that social networking site Facebook is able to track the buying habits of its users on affiliated third-party sites even when they are logged out of their account.
via Slashdot
If you want to fix this then go here.
photo by Bēn (enjoys holiday;-)
Popularity: 8% [?]
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Facebooksync is a basic OSX app that will populate your address book with photos and contact details from facebook contacts. Grab it here.
Popularity: 6% [?]
